Scientific American Mind
Client—Student project at School of Visual Arts
Instructor—Jim Schachterle & Manuel Dilone
A complete rebrand of Scientific American Mind, a bimonthly American popular science magazine concentrating on psychology, neuroscience, and related fields. Although the social sciences offer powerful tools for making sense of the world in which we live, the topic seems confusing and vague to the general public.
To introduce the daunting subject matters in an exciting and dynamic way, illustration & type-driven approach was used. The campaign promotes the artificial intelligent being “Sam” as the new voice of Scientific American Mind.
Art Direction, Branding, Editorial, Motion Graphics, Digital Experience, Illustration